Thursday, July 10, 2008

The Zone Alarm /MSFT Security Update Farkle

In my spare time, I provide pro bono tech support to a charitable organization. Yesterday, the subject of Microsoft's new security patch came up. It turns out that installing the patch on a machine running Zone Alarm (free or paid-for editions) kills internet connectivity. As of this moment, there are two fairly simple work-arounds: 1) don't install, or uninstall the security update or 2) set Zone Alarm firewall security to medium.

That's straightforward enough. One would expect Zone Alarm to fix their problem and get the program running again. Yet, Zone Alarm's recommended patch is to uninstall the update. and I have actually read comments on the net saying that "Microsoft has broken Zone Alarm". This makes me say "You're kidding me, right?"

Let's review: a vendor builds a product designed to support an operating system. The operating system is improved to eliminate a vulnerability. The people (and to some extent the vendor) blame the operating system? Nope.

Frankly, on my last remaining XP machine, I switched to Comodo anyway. It's much more elegant and requires a lot less thinking anyway.

Don't call me a Microsoft apologist...I'm not...but when you're a parasitic part of a food chain, one should not bite your host. Zone Alarm, fix the program and say "Oops".

Friday, February 8, 2008

Oops - Of course I meant Putnam

A reader of RSR's corporate blog pointed out that in my passionate discussion of the book "Bowling Alone", I had named the author as Robert Palmer, when in fact it is Robert PUTNAM. Of course I knew the right name, I've used it many times, but my fingerswent faster than my brain.

I've corrected the author's name everywhere I could find it. Sorry Dr. Putnam. My bad.

Monday, February 4, 2008

Social Capital, and Website Design: How Can We Stop “Bowling Alone”

This piece is similar in intent to one posted on RSR's corporate web site, but is a bit more pointed.

Last week I had the opportunity to hear an executive for speak to retailers about what’s hot in web site design. Debbie Kristofferson talked quite extensively about’s most recent web site redesign and how important it was to create a sense of community. Wal-mart’s research revealed that community was best manifested by offering consumers the opportunity to write product reviews, and give loyal customers a voice on the site.

That's research into customer needs for community. On the employee side of the equation, sometimes it feels like 1984 has come, but 24 years late. Workforce management systems insure that hourly employees punch in at their solitary workstations, to gain a pathetic extra 10 minutes of "productivity" ostensibly lost when they punch in at a centralized time clock and the walk to their workstations, or heaven forbid, have a conversation with co-workers at the clock. Executives (myself included) carry around Blackberries and other smart phones to insure that we can be productive even in our short periods of downtime. For us, no warnings are needed - we ignore friends and relatives if "duty calls" on the work front. We vacation less...we work more.

In 2001, my friend Dr. Henry Abraham told me about a fascinating book – “Bowling Alone” by Robert Putnam. Putnam, like many a social theorists picked one area as metaphor to describe an overarching phenomenon. Dr. Palmer’s metaphor? Bowling. He observed that over the previous 25 years, while the number of people bowling had actually risen, the number of people bowling in leagues had declined. He cites other statistics to show how the United States has become an ever more isolated collection of individuals, rather than a collection of groups. Putnam believes that the social capital of society – “the fabric of our connections with each other” – is as important as its other form of capital, and that social capital is declining precipitously.

All of us who live in the US recognize our lives in this remark. We seem to have more gravitas, less fun and fewer social gatherings than before, and we work in cubicles in front of our computers, following an endless quest for productivity. We vacation less, work more, and most of us are focused on just making financial ends meet. I actually read and posted on a blog last week that objected to on-line chats at work because they were counter-productive to "productivity". I objected to that objection. Sometimes, enough is enough.

Putnam had many suggestions on fixing this problem, and even co-wrote a follow-on book “Better Together”, with prescriptions for improvements. But something surprising has happened: Social Networking. This phenomenon has created global and local communities of interest.

People who otherwise are isolated have found their voices on line. They participate in product reviews, are fearless in challenging those faceless corporations who they feel might have wronged them, and cheerfully join myspace, Linked In, Facebook, Second Life and other communities of interest.

Of course there are those who feel the social networking phenomenon is a poor proxy for direct human interaction. It’s true that my Second Life avatar, Masuite Loon, is 20 years younger, lots thinner and dresses way better than I do in real life. But the connections I make around the web in all my incarnations are deep and real. In fact, our company, RSR, had our first face to face meeting EVER at NRF’s Big Show. Yet these are people I feel as close to as any I’ve ever worked with. If there was a scale of Social Capital, I’d say we’ve generated a lot. And we know each others’ real names and what we really look like.

By now I’ll bet you’ve figured out I was a sociology major in college, and love social theory…but I’m a retailer too, and I see a convergence. Social networking on ecommerce sites is more than just a tool to extract more money from customers. It also fills a valuable gap. Just as a physical community gathers in a coffee bar in Athens to discuss the issues of the day, a virtual community can gather at places like to discuss issues pertinent to that location – i.e. the quality and experience derived from the products being sold.

So, what’s the bottom line? Good web site design must include a method and means to review products…a vehicle for connection between otherwise disconnected individuals. It’s not a perfect replacement and it’s not going to solve all our issues of isolation, but it will build customer loyalty. We can debate among ourselves and debate whether on-line communities are "grandfalloons" or "karrasses" a la Kurt Vonnegut’s “Cat’s Cradle”, but community is an important need. Community is attractive. We may still bowl alone, but we can rate the Wii’s bowling game all together.

Wednesday, January 30, 2008

WSJ - It's easy to Misunderstand

Someone passed along today's WSJ article on Aberdeen Group and the sponsored research model. As you may know, in many ways RSR is competitive to Aberdeen in retail, in that we also offer sponsored research. Of course, like all good free marketers, I like to think we do a better job of it. I also know there were some serious factual errors in the piece, since I was at Aberdeen in 2004, which was after the white paper era ended, prior to purchase by Harte-Hanks. And yes, long before Steven Gold arrived at the company.

But I am not here to blame or praise Aberdeen. I'm here to make one very simple observation. Shouldn't the author have asked some of the consumers of Aberdeen's research if they find value in it? That's the end of the story really.

I know we get lots of thank you's for our research from our retail readers around the world. And we NEVER EVER say that technology can solve a business problem. You have to fix the business, and then technology can help. Oh yes, we also NEVER play "rate the vendors". That's so 20th century.

So that's a personal, Paula observation. The article was incomplete. Again, I'm not an Aberdeen fan - the company has many flaws that I saw first-hand...but I am a proud research analyst.

Saturday, January 12, 2008

Why I'm Here

Everybody's got to have a why not me?

For the most part, I'll write about retail, which is my business passion, but sometimes I might write about my other passions. None of us is one-dimensional, after all....

I'm a managing partner of Retail Systems Research (RSR). To read the "full monty" on our view of retail, be sure to visit our corporate site. But if you're looking for a glipse at the random, unedited thoughts of my busy little mind, come here.

Probably the most interesting part of our company is that we're all former or current professional musicians. It's true. Brian's CD's are available on iTunes...Steve still plays bar gigs. I'm not sure when the last time Nikki worked her pipes was, but she did it too. Me, I did singles gigs in bars in the mid-70's. Gave it up because I realized I would never be great at it.

At analyzing retail technology, I'm great. So I keep doing it. If I ever think I'm not great at it anymore, or if it stops being fun, I'll quit.

Anyway, that's it for #1. And now I will prepare for the "Death March 2008" otherwise known as NRF's Big Show. 25 meetings in 2 days. Yikes. Wish me luck.